IFA 2022: Global tech expo reboots in September in Berlin

Over five days, from Sept. 2-6, 2022, IFA in Berlin will bring together global brands across consumer electronics, home appliances, information technology, and telecommunications – providing a unique opportunity and platform for the worldwide industry to rebuild. Taking place in early September, IFA spans global time zones between East and West during the run-up to the most important season for international retailers.

“Now, though, it’s finally time to ‘get real’ and once again organize a full-size trade show at the grounds of Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market but evolved as a European media hub as well,” said Jens Heithecker, IFA Executive Director, Executive Vice President Messe Berlin Group. “Many leading global brands have already committed their participation. As of now, we register high demand for the IFA Fitness & Digital Health area and the Home Appliances section.”

IFA has a reputation as a global, unbiased, and high-quality platform for brands. The event offers flexible and highly customized solutions to participants across the industry, retail, and media. As before, the concept still combines b2b and b2c elements, which makes it possible to showcase products and brands in a uniquely engaging context, both as an industry showcase and as a reality check for innovation in front of real consumers. Therefore, the show is essential for experts, the public, and the media. IFA in Berlin is where most of the world’s annual product innovations are unveiled, which are then made available to consumers in the year-end business.

Berlin opens up

“Based on the current assessments and predictions of the global situation, IFA 2022 has the potential to be the first truly global trade show for the CE industry since the start of the pandemic, offering industry, retail and media extremely high visibility and relevance,” said Martin Ecknig, CEO, Messe Berlin. “The industry has a strong desire to return to an in-person event, and we are committed to making that a reality in Berlin this September in a safe and successful manner.”

ShowStoppers, the official press event of IFA during the Media Days, has already started preparations. The well-known format returns in 2022 and offers media representatives special access to exclusive market innovations. At ShowStoppers, startups have the opportunity to create greater brand awareness while major companies showcase their latest innovations.